R--Digital & Print Ads in Forbes Magazine and Website
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The United States Military Academy intends to award a sole source purchase order to Forbes Media, Inc. for digital advertising on Forbes.com and a print advertisement in the "America's Best Colleges" issue, supporting the Admissions Office's promotional efforts. The total contract value is estimated at $55,000. This sole source award is justified under statutory authority 10 U.S.C. 2304(c)(1), indicating that Forbes Media is the only responsible source able to meet the agency's specific requirements. The contract falls under NAICS code 541840, with a size standard of $7 million. This notice serves as an announcement of intent rather than a solicitation or request for bids, and no other responses will be solicited or considered in competition. The government retains discretion not to compete the requirement after responses to this notice. The contract will be administered by the Department of Defense's office at West Point, New York. The decision to procure advertisements from Forbes Media reflects the specialized nature of the publication and its established reach to the target audience for the U.S. Military Academy’s admissions marketing.
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