Graphic Design & Wayfinding Branding

The contract entails the development of a unified visual language for wayfinding systems, encompassing the creation of standardized icons, color coding, and typography to enhance user intuitiveness and navigation across all related components. This work is critical to establishing a cohesive, accessible, and consistent design identity that supports clear user guidance in the intended environment. The project is classified as a subcontract under the NAICS code 541430 and is designated as a Service-Disabled Veteran-Owned Small Business (SDVOSB) sole source, indicating exclusive award to a qualified veteran-owned business with no competitive bidding. The performance location is set in Saint Louis, Missouri, with a zip code of 63125, and the contracting office is the 255-NETWORK Contract Office 15 under the Department of Veterans Affairs. The solicitation was posted on May 12, 2026, and while no specific dollar value or performance timeline is provided, the scope emphasizes a strategic design initiative aimed at improving the user experience through visual consistency. The work is tied to federal infrastructure and must comply with accessibility and design standards expected by the VA to serve its diverse user base effectively.