Handshake - Recruiting Support
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The contract seeks marketing and advertising support services to enhance U.S. Coast Guard recruiting efforts by leveraging an early talent network platform that targets the college market. The Contractor is responsible for procuring subscription services to this platform to enable direct, scalable advertising aimed at attracting qualified candidates for active duty and reserve enlisted and officer positions. The effort is designed to align with the Coast Guard Recruiting Command’s broader objectives to expand and diversify its talent pipeline among collegiate populations. Performance of this contract is centered in Washington, D.C., with oversight provided by the Department of Homeland Security’s United States Coast Guard. Point of contact for inquiries includes Keiyon McCoy and Colin MacInnes, with Mark Solomon serving as the designated Small Business Specialist. The North American Industry Classification System code 541810 identifies this as advertising and related services, and no set-aside provisions are specified, meaning the opportunity is open to all eligible businesses. The contract underscores a strategic focus on digital outreach to reach potential recruits where they are most active—on college campuses and through digital talent platforms.
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Washington DC, DC, USSet-Aside
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