This Solicitation opportunity from Washington was posted on March 29, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Implementation of Paid Brand Marketing Media Recommendation and Reputation

Closed

CC0420-0324State & Local

Submission Closed04/30/2024, 12:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541820

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POSTED

3 days ago

DEADLINE

in about 1 month

AI Contract Overview

The contract involves a partnership with Washington State University to execute a pre-existing paid media strategy aligned with the university's systemwide brand marketing plan, scheduled for launch in Fall 2024. The selected agency will be responsible for implementing this media recommendation, which will be provided after the agency selection process. In addition to media implementation, the agency will support WSU’s reputation management efforts by providing public relations services, including messaging support and both proactive and reactive media outreach to enhance the university's public image. The solicitation, posted on March 29, 2024, with a deadline for responses on April 30, 2024, is targeted at agencies capable of delivering these integrated marketing and public relations services within the state of Washington. The project falls under the NAICS code 541820, indicating a focus on advertising agencies specializing in media planning and buying. The primary point of contact for this contract is Jason Oliver, reachable via email or phone, and the contract aims to support WSU’s strategic communication and branding initiatives through a collaborative effort with the selected agency.

General Info

Agency

Washington State University

NAICS

541820 - Public Relations Agencies

Place of Performance

WA, USA

Set-Aside

NONE

Documents

RFQQ No. CC0420-0324 Implementation of Paid Brand Marketing Media Recommendation and Reputation Management

rfqq

High

WSU Contract SPC00xxxx Personal Service Agreement

contract-document

High

Exhibit A Certifications and Assurances

certifications-and-assurances

Low

Exhibit B Vendor Information

vendor-info

Low

AI Contract Breakdown

Uniform Contract Format

Timeline

PhaseClosed

PostedMar 29

Solicitation

Response DeadlineApr 30

Deadline has passed

Submission Closed

04/30/2024, 12:00:00 AM UTC

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Organization & Contact Information

AgencyWashington State University

Contacts1 person available

OfficeN/A

Organization / AgencyWashington State University

Office AddressN/A

Contacts

Jason Oliver

contact@example.gov

+1 (555) 000-0000

Full Description

In collaboration with University Marketing and Communications, the selected agency will implement the existing paid media recommendation that supports WSU’s systemwide brand marketing strategy set to launch in Fall 2024. This strategy will not be shared in advance of an agency selection. The selected agency will also provide public relations support and messaging assistance in WSU’s reputation management efforts, leveraging both proactive and reactive earned media tactics.