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Influencer Marketing Strategy and Campaign Management

Active

State & Local

Response Deadline11/18/2026, 08:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract for Metro Houston focuses on the strategic oversight and relationship management of influencer campaigns to increase ridership and build community trust. The selected provider will be responsible for identifying target audiences within Houston, establishing key performance indicators for reach and engagement, and managing the end-to-end influencer process from onboarding and briefing to analytics tracking. The scope of work requires the development of comprehensive marketing strategies, content calendars, and formal influencer agreements while ensuring strict adherence to METRO branding and FTC guidelines. This professional services project emphasizes the use of analytics tools to measure success and the delivery of structured strategic plans to support the prime contractor's objectives.

General Info

Agency

Texas → Metro Houston

NAICS

541613 - Marketing Consulting Services

Place of Performance

TX, USA

Set-Aside

NONE

Documents

This scope was carved out of 2027000007.

The full solicitation package (2 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Social Media Influencer Marketing Services

AI Contract Breakdown

Uniform Contract Format

No documents to break down

The breakdown needs solicitation documents. None were found from this contract's source.

Timeline

PostedOct 19

subcontract

Response DeadlineNov 18

Submission deadline

Response Deadline

11/18/2026, 08:00:00 PM UTCin 29 days

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Organization & Contact Information

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AgencyTexas → Metro Houston

ContactsNo contacts available

OfficeN/A

Organization / AgencyTexas → Metro Houston

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs strategic oversight and relationship management for influencer campaigns for prime contractors on METRO professional services projects. Develops marketing strategies for ridership and community trust, identifies Houston target audiences, and establishes KPIs for engagement and reach. Manages influencer onboarding and briefing using analytics tools. Complies with FTC guidelines and METRO branding. Delivers strategic plans, content calendars, and influencer agreements.

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