Initial Marketing Launch Campaign Execution

The City of Carbondale is seeking a subcontractor to execute the first phase of a marketing campaign aimed at launching its new brand identity, with activities including digital advertising, public relations outreach, event coordination, and pilot campaigns designed to generate awareness and engagement. The contract is classified under NAICS code 541850, indicating it falls within the advertising and related services sector, and is structured as a subcontract to support the city’s broader communications goals. All work must be performed in alignment with the city’s strategic vision, and the selected vendor will be responsible for delivering measurable results during this initial rollout phase to establish momentum for the new brand. The solicitation is open for proposals with a submission deadline of September 26, 2025, and was posted on August 11, 2025, giving interested parties approximately six weeks to prepare and submit their bids. There is no set-aside designation specified, meaning the opportunity is open to all eligible subcontractors regardless of size or certification status. While the agency’s office address and point of contact details are not provided, the official bidding information and further details can be accessed through the City of Carbondale’s website at the provided link. The campaign will focus on establishing a strong civic brand presence in local and digital spaces, with the selected contractor expected to demonstrate creativity, strategic planning, and proven experience in public-sector marketing initiatives.