International Marketing Strategy & Campaign Management

The contract involves developing and executing comprehensive marketing strategies aimed at promoting Florida citrus products within the South Korean market. Key responsibilities include defining brand positioning, managing advertising efforts, and enhancing consumer engagement to increase market presence and demand for these products. This project falls under the subcontract category and is governed by the Department of Citrus, Florida. The solicitation was posted on May 20, 2026, with a response deadline set for May 26, 2026, reflecting a concise timeframe for proposal submission. The contract aligns with NAICS code 541810, which generally pertains to advertising agencies and related marketing services. Though specific location details for performance are not provided, the main organizational body overseeing the contract is the Florida Department of Citrus, indicating a regional focus with international marketing outreach. The contract offers an opportunity for experienced marketing firms to engage in global brand promotion for a significant agricultural export sector.