Leasing Strategy and Property Positioning Consulting

The Old Port of Montreal Corporation Inc., under the Government of Canada, is seeking a subcontractor to develop a comprehensive leasing strategy for the Old Port of Montreal, with the goal of elevating the property’s market appeal and operational performance. The scope requires crafting a tailored tenant mix that aligns with the site’s historic and cultural character, alongside strategic lease structures and incentive programs designed to attract high-quality, complementary businesses that enhance foot traffic and visitor experience. The project further demands a robust branding plan that reinforces the port’s identity as a premier urban destination, integrating visual and narrative elements to differentiate it within the regional and national landscape. The contract is classified under NAICS code 531210 and is issued as a subcontract opportunity, with responses due by June 16, 2026. The work must be performed in Montreal, Quebec, and all deliverables are expected to reflect a deep understanding of the local market, tourism dynamics, and commercial real estate trends specific to heritage waterfront properties. The strategy must balance financial viability with community and cultural values, ensuring that leasing decisions support long-term sustainability and public engagement. While no set-aside provisions are specified, the procurement is open to eligible subcontractors capable of demonstrating expertise in property positioning, retail leasing, and place-based branding within complex urban environments.