Library Marketing Platform

The Pasadena Libraries & Information Services Department in California is seeking proposals for a Library Marketing Platform through solicitation number 2024-RFP-0560, with a response deadline of September 20, 2024. The primary goal of this platform is to enable the library to develop targeted email campaigns, newsletters, and outreach initiatives aimed at informing the community about library programs and services. Additionally, the platform should assist in identifying the most effective communication channels for reaching diverse customer groups. The contract is estimated to be valued between $50,000 and $150,000, reflecting a significant investment in enhancing the library’s community engagement capabilities. The primary point of contact for this procurement is Kristen Annes, reachable via email or phone. The procurement process emphasizes transparency and compliance with local regulations, requiring proposers to disclose any conflicts of interest, including organizational or personal conflicts, and to submit mitigation plans if necessary. There are also mandatory disclosures related to the Pasadena Taxpayer Protection Amendment, ensuring transparency regarding the ownership and personnel involved in the bidding organization. Additional documentation includes forms for listing key personnel, sub-consultants, and disqualification disclosures, underscoring the city’s commitment to ethical procurement practices. The solicitation is part of Pasadena’s broader efforts to improve community outreach through modern, targeted communication tools, supporting the library’s mission to serve and inform the public effectively.