Los Angeles Convention Center Media Sales Manager Services - Digital Signage Program Request for Information

The City of Los Angeles, through the Office of the City Administrative Officer, has issued Request for Information 230126 to gather market input on the implementation of a digital signage program at the Los Angeles Convention Center. This RFI is a market research tool, not a solicitation for contract award, and seeks feedback from industry participants on compensation models, operational structures, and compliance considerations related to the proposed Media Sales Manager role. The program involves managing digital signage assets situated at the LACC, including prominent locations along Figueroa Street and freeway-facing façades, with the goal of developing a sponsorship and advertising strategy that aligns with City policies and legal constraints. Respondents are asked to address key areas such as revenue-sharing frameworks, adherence to IRS private use restrictions for tax-exempt bond-financed facilities, and compliance with the Reciprocal Easement Agreement and California Public Records Act, including limitations on advertising categories such as alcohol, tobacco, firearms, and political content. The City requires that any compensation structure adhere to IRS safe harbor rules by being tied exclusively to gross revenue and that 10% of digital screen time be reserved for civic messaging. The RFI is open for responses until June 15, 2026, at 5:00 p.m. PDT, and submissions must be sent electronically via email to [email hidden] in PDF or Microsoft Word format. No page or word limits are imposed, but responses should be carefully organized with a cover letter, company overview, relevant experience, and direct answers to the specified areas of interest. Attachments include market and attendance data as well as illustrative signage drawings to aid respondents, though no formal evaluation factors, contract clauses, or award criteria are defined as this is strictly an information-gathering exercise. The place of performance is exclusively the Los Angeles Convention Center in Los Angeles, California, and all operational responsibilities will center on digital content deployment, advertiser contract management, and compliance oversight under City control. No federal acquisition regulation clauses, packaging or marking requirements, invoice systems, or socioeconomic set-asides are applicable, and respondents are not required to provide UEI, CAGE codes, or size certifications. The City retains full authority over asset use, policy decisions, and content approval, ensuring public ownership and regulatory compliance remain intact throughout the program’s lifecycle, which is expected to extend through 2033 in alignment with broader LACC development plans.