MARKET ANALYSIS: PREFERENCES AND BEHAVIORS REGARDING U.S. FOOD AND BEVERAGES

The U.S. Embassy in Bogota, through the Foreign Agricultural Service (FAS), is soliciting a Request for Quotation (PR16166521) for a comprehensive market analysis study to identify consumer preferences and behaviors regarding U.S. food and beverage products in Colombia. The project involves conducting quantitative and qualitative research with a representative sample of 1,000 to 1,500 respondents across five major cities: Bogota, Medellin, Cali, Barranquilla, and Cartagena. The study will focus on four primary modules: perception and preferences, shopping habits, information sources, and barriers to market access, specifically targeting socioeconomic levels 4, 5, and 6. The total estimated duration of the project is 10 to 14 weeks, with final deliverables including a written analysis report and an executive summary provided in both English and Spanish. To be eligible for the award, contractors must demonstrate at least three years of experience in Colombian consumer research, provide a list of three relevant past clients, and prove they possess the necessary local licenses and a permanent business address. A bilingual English-Spanish point of contact is required. The contract will be awarded to the lowest priced technically acceptable offer. Payment is set at EFT net 30 days upon the approval of final deliverables. Additionally, offerors must certify compliance with Section 889 of the John S. McCain National Defense Authorization Act regarding covered telecommunications equipment and services. All intellectual property generated during the project will be transferred to FAS Bogota, and the contractor must adhere to Colombian data protection regulations.