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Market Research & Consumer Behavior Analysis

Active

State & Local

Response Deadline11/16/2026, 07:30:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract for Market Research and Consumer Behavior Analysis supports prime contractors on cannabis education projects for the Illinois Department of Financial and Professional Regulation. The scope of work involves performing baseline consumer research, conducting user engagement studies, and facilitating stakeholder brainstorming sessions. The selected provider will map consumer discussions to state goals to identify knowledge gaps and establish the baseline metrics necessary to measure the overall success of the campaigns. Key deliverables include the creation of target audience profiles, the definition of campaign message goals, and a comprehensive baseline research report. This opportunity is categorized under NAICS code 541910 and is associated with the Office of the Secretary for the state of Illinois. The response deadline for this requirement is November 16, 2026.

General Info

Market research subcontract for Illinois cannabis education projects due November 16, 2026.

Agency

Illinois → SECRETARY440 - Office of the Secretary

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

Not specified

Set-Aside

NONE

Documents

This scope was carved out of 26-440DFPR-SECRE-B-53922.

The full solicitation package (11 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

IDFPR Cannabis Media Campaign RFP

AI Contract Breakdown

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Timeline

PostedOct 15

subcontract

Response DeadlineNov 16

Submission deadline

Response Deadline

11/16/2026, 07:30:00 PM UTCin 26 days

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Organization & Contact Information

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AgencyIllinois → SECRETARY440 - Office of the Secretary

ContactsNo contacts available

OfficeN/A

Organization / AgencyIllinois → SECRETARY440 - Office of the Secretary

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs baseline consumer research for prime contractors on Illinois Department of Financial and Professional Regulation (IDFPR) cannabis education projects. Conducts user engagement studies, facilitates stakeholder brainstorming, and maps consumer discussions to state goals to identify knowledge gaps. Establishes baseline metrics to measure campaign success. Delivers target audience profiles, campaign message goals, and a baseline research report.

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