Marketing and Advertising Services

The contract seeks qualified providers to develop and execute advertising campaigns that promote lottery programs in compliance with all applicable regulations, with a clearly defined budget cap to ensure fiscal responsibility. The focus is on driving public engagement through creative, compliant marketing strategies that align with the goals of the South Carolina Education Lottery Commission, ensuring messages are clear, ethical, and targeted to reach broad audiences effectively. All activities must adhere to state and federal guidelines governing public advertising, particularly in relation to lottery promotions. The contract is classified as a subcontract under NAICS code 541810 for advertising services, with a response deadline of September 1, 2026, and was posted on July 2, 2026. While no specific location details are provided, performance is expected to support the agency’s statewide outreach objectives. The South Carolina Education Lottery Commission is the contracting entity, and all proposals must be submitted through the official state procurement portal. No set-aside provisions are indicated, meaning the opportunity is open to all eligible vendors without preference based on business size or ownership type.