Sports Franchise Marketing and Sponsorship Package
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
AI Contract Overview
The New Mexico Air National Guard is seeking market information from capable businesses, particularly small businesses, to evaluate the potential for a sports marketing and sponsorship partnership tied to the New Mexico Goatheads soccer franchise or the Rio Rancho Events Center. This effort aims to enhance the Guard’s community presence, boost recruitment outreach, and increase public awareness through high-visibility sponsorships during games and events at the Rio Rancho Events Center. The government is not issuing a solicitation at this time and will not reimburse any costs incurred by respondents; all submissions are strictly for market research to determine if a small business set-aside acquisition strategy is viable. Interested vendors must submit a capability statement detailing their experience delivering comprehensive sponsorship packages that include exclusive mobile app sponsorship, branding on key venue assets such as ice resurfacing vehicles, sponsorship of at least one theme night like Military Appreciation Night, prominent storefront and window branding, and at least two high-impact field or court-side advertisements. Submissions must include company information, business size classification, socio-economic status certifications, and a narrative demonstrating successful past partnerships with similar sports organizations. Responses are due by July 23, 2026, via email to the specified government address with the designated subject line, and will inform the future acquisition approach without binding the government to any purchase.
General Info
Agency
NAICS
Place of Performance
NM, 87144, USASet-Aside
Documents
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Timeline
Response Deadline
Organization & Contact Information
Full Description
This notice is issued by the USPFO-NM Contracting Office solely for market research and planning purposes. It does not constitute a Request for Quotation (RFQ) or a promise to issue an RFQ in the future. This request for information does not commit the Government to contract for any supply or service whatsoever. The Government will not reimburse any costs incurred by vendors in the preparation of information submitted in response to this notice.
1. Introduction & Purpose
The New Mexico Air National Guard (NMANG) is seeking to identify businesses, particularly small businesses, capable of providing a comprehensive sports marketing and sponsorship package. The purpose of this sponsorship is to improve the visibility and community footprint of the NMANG, increase brand awareness, generate qualified recruiting leads, and promote military service opportunities.
The Government is seeking to determine if there are capable small businesses that can perform the required work, specifically through a partnership with the New Mexico Goatheads sports franchise or the Rio Rancho Events Center. The information received will assist the Contracting Officer in determining the appropriate acquisition strategy, which may include a small business set-aside competition.
2. Background
To effectively support its recruiting mission, the NMANG requires access to high-visibility sporting events that attract a diverse and large-scale audience throughout New Mexico. A strategic sponsorship with a premier sports franchise offers continuous exposure to thousands of spectators through venue advertising, digital media, promotional events, and fan engagement opportunities. The place of performance will be the Rio Rancho Events Center, located at 3001 Civic Center Circle, Rio Rancho, NM 87144, during New Mexico Goatheads home games and associated events.
3. Summary of Requirements
The contractor shall be required to provide a comprehensive sponsorship package that includes, but is not limited to, the following key deliverables:
- Mobile Application Sponsorship: Exclusive title or premium sponsorship of the franchise's official mobile application.
- Exclusive Asset Sponsorship: Branding on high-visibility assets such as the field/ice maintenance vehicle (e.g., ice resurfacing machine, bullpen cart).
- Theme Night Sponsorship: Sponsorship of one (1) high-visibility theme night (e.g., Military Appreciation Night), including game-night recognition and promotional advertising.
- Venue & Store Branding: Prominent branding at the team's merchandise store entrances and windows.
- Prominent Venue Advertisements: A minimum of two (2) highly visible field, court, or ice-side advertisements (e.g., dasher boards, outfield walls, courtside LED displays).
4. Requested Information & Submission Instructions
All interested and capable businesses are highly encouraged to respond. Please submit a capability statement that demonstrates your ability to provide the services described above. Your statement should include:
- Company Information: Company name, address, point of contact (name, email, and phone number), CAGE code, and Unique Entity ID (UEI).
- Business Size: Please indicate your business size and any applicable socio-economic statuses (e.g., Small Business, 8(a), HUBZone, Service-Disabled Veteran-Owned Small Business, Woman-Owned Small Business).
- Capability Narrative: A detailed narrative demonstrating your company's experience and technical ability to manage and deliver the sponsorship requirements outlined in Section 3. Specifically address your ability to work directly with the New Mexico Goatheads or the Rio Rancho Events Center to execute the work. Include examples of similar projects or partnerships.
Please submit your capability statement via email to 150SOW.MSC.RFPRFQ@us.af.mil no later than July 23, 2026 at 11:00 AM MST. The subject line of the email should read: "Response to Sources Sought: W50S8G26QOR05"
All responses will be used for market research to determine the best acquisition strategy for this requirement.
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