District Public Engagement, Marketing and Media Partnerships

The School District of Pittsburgh (Pittsburgh Public Schools or PPS) invites proposals from qualified media organizations, media companies and other firms with demonstrated expertise in audience engagement, advertising, marketing, content development, creative services, production and media placement to support an integrated District public engagement and marketing campaign. PPS anticipates awarding multiple contracts through this RFP. Respondents are not required to provide every service identified in the Scope of Services. The District welcomes proposals from organizations of varying sizes and capabilities, including organizations proposing targeted services, specialized audience reach, individual media opportunities or comprehensive, multi-platform campaigns. The intent of this RFP is to develop a diverse portfolio of partners that can help PPS expand its reach, strengthen engagement with families and communities and bring new and creative approaches to marketing the District. Respondents should propose the services and strategies that best align with their organization's strengths, audiences, platforms and capabilities rather than attempting to address areas outside their expertise.