Marketing And Public Relations Services - Rebid

Broward College is seeking qualified vendors to provide comprehensive marketing, advertising, and public relations services on a college-wide basis, with the goal of enhancing enrollment, brand awareness, and community engagement. The contract, anticipated to start with a three-year term and potentially extend for three additional years or up to 180 days beyond, will encompass a broad scope of activities including brand strategy, market research, creative development, media planning and buying across traditional and digital platforms, content production (video, print, digital), social media management, and public relations initiatives. Vendors will be engaged on a project basis, with no minimum or maximum workload guaranteed, and may be selected individually or in multiple groups covering marketing, public relations, or both. The services are to be performed primarily at various Broward College campuses and centers in Florida, with deliverables tailored to support student recruitment, community outreach, and internal/external communications. The procurement process involves a detailed evaluation of responses based on experience, scope and methodology, price, and financial capacity, with subsequent shortlisting and potential interviews. The solicitation emphasizes compliance with federal, state, and local laws, including licensing, insurance, confidentiality, and public records requirements. It also incorporates FAR clauses addressing contract administration, dispute resolution, termination rights, and performance standards. Respondents must submit a fully executed electronic reply via DemandStar by the specified deadline, including detailed pricing in designated formats, and must adhere to strict certification, certification, and legal compliance provisions. The resulting contract will be managed by Broward College’s Strategic Communication and Marketing Department, with provisions for amendments, renewal options, and modifications to scope as needed, ensuring a flexible yet comprehensive approach to supporting the College’s strategic communication objectives.