Marketing, Branding, and Public Relations Services

The City of Pasadena’s Economic Development Division is seeking a qualified consultant through solicitation number 2024-RFP-0259 to enhance its marketing, branding, and public relations efforts, with an emphasis on positioning Pasadena as an attractive destination for dining, employment, and business opportunities. The contract aims to develop a comprehensive strategy that aligns with the division’s 2024 strategic plan, which prioritizes strengthening relationships with targeted local, regional, and national audiences. A key focus is to elevate the city’s profile within the life sciences and deep technology sectors by executing a robust marketing campaign. The scope of work includes rebranding existing marketing materials, creating new promotional brochures, social media templates, content calendars, and managing outreach and public relations activities to ensure consistent and impactful communication. The contract, valued between $150,000 and $300,000, is managed by the Pasadena City Managers Office and involves compliance with local procurement regulations, including conflict of interest disclosures and transparency requirements. The selected consultant will be responsible for providing designated representatives, key personnel, and sub-consultants, ensuring adherence to ethical standards and disclosure obligations. The engagement emphasizes transparency, with mandatory disclosures related to conflicts of interest, taxpayer protections, and potential disqualifications, to maintain integrity throughout the procurement and project execution process. The primary point of contact for this solicitation is Deborah Membreno, reachable via email or phone, and further project details are accessible through the city’s procurement portal.