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Marketing, Communications & Branding

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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The City of Lexington in North Carolina is seeking a subcontractor for a Marketing, Communications and Branding project focused on Uptown Lexington. The selected provider will be responsible for creating and executing a comprehensive marketing strategy that encompasses brand identity development, website management, social media outreach, and the production of promotional materials. This opportunity was posted on August 20, 2026, and requires responses by September 9, 2026. The contract falls under NAICS code 541810, identifying it as a professional service focused on advertising and marketing.

General Info

Lexington, NC seeks a marketing subcontractor for Uptown Lexington branding and communications services.

Agency

North Carolina → City of LexingtonView Agency

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

NC, USA

Set-Aside

NONE

Documents

This scope was carved out of 280-MSD_08122026 09092026.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

RFP for City of Lexington Uptown Municipal Service District

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Timeline

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Response Deadline

Submission deadline

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Organization & Contact Information

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AgencyNorth Carolina → City of Lexington
ContactsNo contacts available
OfficeN/A
Organization / Agency
North Carolina → City of Lexington
View Agency Profile
Office AddressN/A
ContactsNo contact information available

Full Description

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Create and execute a comprehensive marketing strategy for Uptown Lexington, including social media, promotional materials, website management, and brand identity development.

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POSTED

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NAICS: 541330
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NAICS: 813410
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RFP for City of Lexington Uptown Municipal Service District
Solicitation # 280-MSD_08122026 09092026
The City of Lexington, North Carolina, is seeking proposals from qualified private or non-profit organizations to manage and administer the Uptown Municipal Service District (MSD) in accordance with NCGS § 160A-536. The selected contractor will be responsible for promoting, maintaining, and enhancing the district by implementing the Main Street philosophy and Four Point Approach, focusing on organization, design, promotion, and economic vitality. Key service areas include marketing and communications, economic development, event management, planning and development, and public space management. The contractor is required to maintain a staffed office within the Lexington Uptown District during normal business hours and must develop a long-term strategic plan, including a retail economic strategy and annual work plans with measurable metrics. The City intends to execute a five-year contract, with the first year of performance running from the date of approval through June 30, 2027, following the City's fiscal year cycle. Funding for the MSD was allocated at 99,500 dollars for Fiscal Year 2026, though this amount is subject to annual fluctuations based on tax receipts. Payments will be made monthly in an amount equal to one-twelfth of the approved annual budget, payable within 30 days of receiving an invoice supported by performance documentation. The contract is governed by North Carolina law and may be terminated by the City with 60 days written notice. Proposals are due by 5:00 pm on September 9, 2026, and will be evaluated based on the proposer's ability to be the most responsive and responsible firm in the City's best interest.
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