Marketing Services

This contract involves the provision of comprehensive marketing services for the South Carolina Financial Aid Authority (SFAA) Procurement Services. The scope includes developing and executing marketing strategies, managing advertising campaigns across digital and traditional channels, providing public relations support, and delivering analytics reports to measure performance. The contractor is responsible for producing detailed marketing plans, creative content, media schedules, and performance metrics, all while adhering to federal, state, and local regulations as well as industry standards such as those established by the American Marketing Association. The contract aims to ensure that marketing efforts align with the agency’s goals and are delivered in a timely manner, fostering effective communication and outreach. The solicitation, identified as SFAA-2025-MS-001, was issued on April 30, 2025, with a response deadline set for June 11, 2025. The contract is structured as a firm-fixed-price arrangement, with a total value estimated between 100,000 and 500,000 dollars. The contract is managed by Bryanna Mcclain, who can be contacted via email or phone for further details. The contract is designated under NAICS code 541810, which covers advertising agencies, indicating a focus on professional marketing services. The procurement is conducted by SFAA Procurement Services, a South Carolina-based organization, emphasizing the importance of local compliance and collaboration. The contract’s comprehensive approach ensures that all marketing activities are strategically aligned, effectively managed, and compliant with relevant regulations to support the agency’s outreach objectives.