Marketing Services Contract for North Carolina Wine Council

The North Carolina Wine and Grape Council is seeking to engage a qualified marketing agency through a comprehensive contract to develop and execute full-service marketing campaigns aimed at transforming public perceptions and increasing knowledge about wines produced within the state. The selected vendor will be responsible for creating consistent branding, managing campaign production, and ensuring efficient advertising strategies to promote North Carolina wines effectively. The goal is to foster a cultural shift and elevate the profile of local wines, leveraging campaign continuity to maximize brand recognition and marketing efficiency. The contract, managed by the North Carolina Department of Agriculture, is valued between $500,000 and $2,000,000 and is open for responses until May 21, 2024. It emphasizes the need for a single agency to provide integrated marketing services that can deliver economies of scale and streamline efforts across various campaigns. The initiative aligns with the department’s broader objectives of supporting local agriculture and enhancing the state's wine industry reputation. Further details and the solicitation can be accessed through the provided online link.