Marketing Support for Small Businesses Along the Mission Trail for the County of El Paso, TX for the Economic Development Department

The County of El Paso, Texas, through its Economic Development Department, issued RFP 24-020 to secure comprehensive marketing support for small businesses located along the Mission Trail. The initiative specifically targets micro and small businesses, with a priority on locally owned enterprises in the food, beverage, and cultural arts sectors, as well as women- and veteran-owned businesses. The primary objective is to enhance visibility and increase tourism and foot traffic through tailored strategies, including digital marketing, branding, signage, and individualized business assistance plans. Key deliverables include a needs assessment report, customized support programs, and pre- and post-campaign website traffic analyses to measure impact. Proposals were due by June 20, 2024, via the Ion Wave e-Bid platform or hard copy submission. The contract award is based on a best-value trade-off evaluation, with the highest weight placed on the project team's experience and resource commitment (35 points), followed by methodology (25 points), tailored support services (15 points), references (13 points), and price (10 points). A small preference is given to vendors providing health insurance for their employees. Awarded contractors must comply with various Texas state laws, including certifications against boycotting Israel and firearm entities, and must provide necessary bonding for contracts exceeding specific monetary thresholds. Required insurance includes Professional, Cyber, and General Liability.