MARKETING, VENUE DEVELOPMENT, EVENT RECRUITMENT, AND BRAND COORDINATION SERVICES

Ector County, Texas, through the Ector County Coliseum & Exhibition Center in Odessa, is soliciting proposals via RFP-124 to secure a strategic partner for comprehensive marketing, venue development, event recruitment, brand coordination, and business development services. The goal is to enhance the facility’s visibility, increase event attendance, attract new promoters and sponsors, and maximize utilization of all venue assets to support long-term growth. The selected proposer will act as an extension of the Coliseum’s management team, delivering coordinated promotional efforts and business development initiatives tailored to the venue’s objectives. The solicitation, posted on July 14, 2026, with a submission deadline of August 20, 2026, targets firms capable of delivering best-value solutions rather than simply the lowest price, using a trade-off evaluation approach that balances technical merit, experience, and proposal quality with cost considerations. Performance will be concentrated exclusively at the Ector County Coliseum & Exhibition Center in Odessa, Texas. The procurement is classified under NAICS code 541613 for marketing services and is administered by the Ector County Coliseum with purchasing agent Andrea Moralez as the primary point of contact. While the solicitation outlines a broad scope of services and emphasizes best-value award criteria, it does not specify a contract value, detailed pricing structure, or formal line-item pricing, with all numerical fields left as placeholders. No formal FAR clauses, contract clauses, or federal acquisition requirements are included. Insurance requirements are specified in terms of liability risk categories—Commercial General Liability, Commercial Automobile Liability, and Workers Compensation—with coverage levels tied to adjectival risk ratings (Very High, High, Medium, Low, or No Ins Req), but no numerical weights or scoring methodology are provided for evaluation. There is no mention of socioeconomic set-asides, UEI or CAGE code requirements, size status certifications, or submission format rules beyond the deadline and location. The contract is expected to be a service-based agreement without options, delivery schedules, or invoicing procedures detailed in the solicitation, implying operational flexibility and reliance on the proposer’s proposed methodology to meet outcomes.