Media Buying and Advertising Placement

East Texas A&M University is seeking a subcontractor to plan and execute integrated media campaigns across digital and traditional channels including social, search, radio, and print to support recruitment initiatives. The contractor will be responsible for managing ad spend optimization and delivering detailed performance reporting that demonstrates return on investment. The opportunity is categorized under NAICS code 541810 for advertising services and is posted as a subcontract with a response deadline of July 23, 2026. The solicitation is accessible through the Texas SmartBuy portal, and while no specific place of performance or point of contact is provided, the work is tied to the university’s efforts in Texas. There is no set-aside designation indicated for this opportunity.