Media Planning and Audience Analysis
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
AI Contract Overview
This subcontract opportunity for Media Planning and Audience Analysis supports prime contractors on projects for the Ohio Department of Insurance. The selected provider will perform demographic research and audience analysis to identify target populations and develop comprehensive media plans. These plans must include specific implementation dates, target markets, locations, and estimated impressions, utilizing specialized demographic data tools and media planning software. Eligible candidates must possess Ohio MBE certification and demonstrate prior experience in public sector media buying. The final deliverable for this engagement is a detailed Media Plan. Interested parties should note the response deadline of September 25, 2026, for this opportunity associated with NAICS code 541613.
General Info
Agency
NAICS
Place of Performance
OH, USASet-Aside
Documents
This scope was carved out of SRC0000039303.
The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.
INS - Media Buying and Campaign Development Services
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Timeline
Response Deadline
Organization & Contact Information
Full Description
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