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Media Planning & Buying

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State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Media Planning and Buying supports prime contractors on City of Pueblo Transit projects in Colorado. The selected provider will be responsible for planning and executing advertising campaigns, which includes negotiating media buys and placements across television, radio, print, and online platforms. The scope of work requires the use of professional media buying platforms and analytics tools to ensure effective placement and the delivery of detailed performance reports. The opportunity was posted on August 18, 2026, with a response deadline of September 16, 2026. It falls under NAICS code 541810, which pertains to advertising agencies. Interested parties can find further details through the Pueblo procurement portal.

General Info

Media planning and buying subcontract for City of Pueblo Transit advertising campaigns.

Agency

Colorado → TransitView Agency

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

CO, USA

Set-Aside

NONE

Documents

This scope was carved out of 26-045.

The full solicitation package (7 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Pueblo Transit Vanpool Marketing Campaign

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Timeline

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subcontract

Response Deadline

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Organization & Contact Information

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AgencyColorado → Transit
ContactsNo contacts available
OfficeN/A
Organization / Agency
Colorado → Transit
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Office AddressN/A
ContactsNo contact information available

Full Description

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Plans and executes advertising campaigns for prime contractors on City of Pueblo Transit projects. Negotiates media buys and placements across print, radio, television, and online platforms using media buying platforms and analytics tools. Delivers executed media placements and performance reports.

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Same NAICS industry code

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Same awarding agency

NAICS: 541613
SLED
Pueblo Transit Vanpool Marketing Campaign
Solicitation # 26-045
The City of Pueblo is soliciting proposals for a comprehensive six-month marketing campaign to increase awareness, ridership, and employer engagement for the Pueblo Transit Vanpool Program. This regional mobility initiative aims to reduce single-occupant vehicle travel and improve workforce connectivity by promoting vanpooling as a reliable and environmentally beneficial commuting option. The selected marketing firm will be responsible for a full suite of services, including market research, strategic planning, branding, the creation of promotional materials, media buying, and community outreach. The project has a maximum not-to-exceed budget of 50,000 dollars, which must cover all consultant fees and media costs. The campaign follows a structured timeline with key milestones, including market research within four weeks, a strategic plan by week six, and the launch of advertising and media campaigns by week twelve. Performance will be measured through established key performance indicators and monthly reports, concluding with a final comprehensive review. Qualified firms must have prior municipal government experience and provide documentation of an active SAM.gov registration, a Certificate of Good Standing, and compliance with the Pueblo Municipal Code regarding equal opportunity and non-discrimination. Proposals are due electronically by September 16, 2026, at 2:00 pm. This effort is supported by funding from the Colorado Department of Transportation, requiring adherence to state and local regulatory standards and specific insurance requirements.
Marketing Consulting Services

POSTED

24 days ago

DEADLINE

in 4 days
View Details

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