Pueblo Transit Vanpool Marketing Campaign

The City of Pueblo is soliciting proposals for a comprehensive six-month marketing campaign to increase awareness, ridership, and employer engagement for the Pueblo Transit Vanpool Program. This regional mobility initiative aims to reduce single-occupant vehicle travel and improve workforce connectivity by promoting vanpooling as a reliable and environmentally beneficial commuting option. The selected marketing firm will be responsible for a full suite of services, including market research, strategic planning, branding, the creation of promotional materials, media buying, and community outreach. The project has a maximum not-to-exceed budget of 50,000 dollars, which must cover all consultant fees and media costs. The campaign follows a structured timeline with key milestones, including market research within four weeks, a strategic plan by week six, and the launch of advertising and media campaigns by week twelve. Performance will be measured through established key performance indicators and monthly reports, concluding with a final comprehensive review. Qualified firms must have prior municipal government experience and provide documentation of an active SAM.gov registration, a Certificate of Good Standing, and compliance with the Pueblo Municipal Code regarding equal opportunity and non-discrimination. Proposals are due electronically by September 16, 2026, at 2:00 pm. This effort is supported by funding from the Colorado Department of Transportation, requiring adherence to state and local regulatory standards and specific insurance requirements.