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Media Planning and Buying

Active

State & Local

Response Deadline10/23/2026, 12:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract for Media Planning and Buying supports the City of Palm Desert Economic Development agency by providing strategic media planning and advertising space procurement for tourism projects. The selected provider will be responsible for identifying target audiences, allocating budgets, and negotiating rates through the use of audience analytics tools and media buying platforms. The contractor will manage an annual working-media budget of approximately 550,000 dollars, which is billed at actual net cost. Key deliverables include the creation of media placement schedules and the provision of proof of performance. The solicitation was posted on September 14, 2026, with a response deadline of October 23, 2026, under NAICS code 541810.

General Info

Media planning and buying subcontract for Palm Desert tourism with 550,000 dollar budget.

Agency

California → Economic DevelopmentView Agency

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

CA, USA

Set-Aside

NONE

Documents

This scope was carved out of 2026-RFP-055.

The full solicitation package (2 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Tourism Marketing and Creative Services

AI Contract Breakdown

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Timeline

PostedSep 14

subcontract

Response DeadlineOct 23

Submission deadline

Response Deadline

10/23/2026, 12:00:00 AM UTCin about 1 month

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Organization & Contact Information

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AgencyCalifornia → Economic Development

ContactsNo contacts available

OfficeN/A

Organization / Agency

California → Economic Development

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Office AddressN/A

ContactsNo contact information available

Full Description

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Performs strategic media planning and advertising space procurement for prime contractors on City of Palm Desert tourism projects. Allocates budgets, identifies target audiences, and negotiates rates using media buying platforms and audience analytics tools. Manages an annual working-media budget of approximately $550,000 billed at actual net cost. Delivers media placement schedules and proof of performance.

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