Media Strategy and Communications Planning

The contract seeks to develop comprehensive media strategies and communication plans aimed at significantly enhancing the United States Patent and Trademark Office’s public engagement surrounding intellectual property. The work involves crafting targeted outreach initiatives, designing cohesive messaging frameworks, and implementing multichannel communication approaches to build awareness, understanding, and trust among diverse audiences across the United States. The contractor will be responsible for aligning all communications with USPTO’s mission and objectives, ensuring accuracy, clarity, and consistency in conveying the value and importance of intellectual property rights. Performance of this subcontract is required to be delivered to the ZIP code 22314, with responses due by May 13, 2026, at 4:00 PM. The North American Industry Classification System code is 541830, indicating the work falls under advertising, public relations, and related services. The contract is issued under the Department of Commerce’s Patent and Trademark Office, and while no set-aside designation is specified, the opportunity is open to qualified subcontractors with proven experience in strategic media and communications planning within federal contexts. All proposals must demonstrate expertise in public engagement campaigns and a clear understanding of intellectual property ecosystems.