Naming Rights Marketing & Sponsorship Services

The City of Green Bay is soliciting proposals for Naming Rights Marketing & Sponsorship Services under RFP 2026-15, with submissions due by June 8, 2026, at 2:00 PM CST. Proposers must submit one original, three hard copies, and one digital PDF on a USB drive, all clearly labeled with the RFP number and proposer information, through the DemandStar eBidding platform or to the Purchasing Department at 100 North Jefferson St., Room 410, Green Bay, WI 54301. Proposals are evaluated using a trade-off approach, prioritizing non-cost factors—qualifications (30 points), experience in similar projects (25 points), past performance (15 points), personnel expertise (15 points)—over cost (15 points), with no use of LPTA methodology. The contractor will conduct a comprehensive market assessment of venue assets, including signage and digital branding, produce a detailed inventory, identify secondary sponsorship opportunities, and deliver a data-supported valuation using comparable transaction analysis and audience impression modeling, all subject to City approval at each phase. All deliverables, including reports and data, become sole property of the City, with the contractor required to assign all rights and ensure subcontractors do the same. The contractor must comply with Wisconsin public records law, maintain records for seven years, and assist the City in fulfilling disclosure requests. Confidential information must be protected unless publicly disclosable, and no subcontracting or assignment of work is permitted without prior written approval. The City retains control over software licensing terms and prohibits binding electronic agreements; the contractor is fully responsible for all taxes, payroll, and insurance obligations, with insurance requirements still to be determined. F.O.B. Destination Freight Prepaid terms apply, requiring the contractor to cover all transportation and insurance costs until acceptance at the City’s dock, where title transfers. Payment is Net 30 via the purchase order Bill To address, with no electronic invoicing system specified, and the City reserves the right to cancel if funds are not appropriated. All work must meet new, first-class quality standards and comply with federal, state, and local regulations including OSHA, while Forms A through F must be fully completed as part of the submission.