National Alcohol and Drug Addiction Recovery Month 2010 Major League Baseball Initiative

The U.S. Department of Health and Human Service (DHHS), Substance Abuse and Mental Health Service Administration (SAMHSA), Center for Substance Abuse Treatment (CSAT) through the Program Support Center, plan to award a sole source simplified, fixed price acquisition to The McShin Foundation, 2300 Dumbarton Road, Richmond, VA 23228. The Recovery Month MLB events will recognize the need to support alcohol and drug addiction treatment and educate people that addiction knows no boundaries in race, gender, culture and social and economic status. Baseball has been coined as America's National pastime and millions of Americans tune into and attend Major League Baseball games. MLB players and coaches become household names and children and adults admire them as heroes and leaders. Because of the admiration baseball players and coaches receive from people, they add value to events, initiatives and activities held by civic leaders and the community, and therefore, encourage greater participation and involvement. The aim for the 2010 observance is to grow the attendance record of each event and to engage major figures of MLB and recognized public elected officials and their spouses in order to draw increased media attention to these events. Task 1: Contractor shall make initial contact with MLB organizations to gain participation of ten (10) MLB organizations and local event coordinating organizations. Task 2: The Contractor must input all the games and event information in the official Recovery Month web site at www.recoverymonth.gov as soon as the game date is decided. Task 3: Contractor shall assist the MLB and local coordinating organizations in the development of the: 1) Invitation letter, distribution list and mailings (SAMHSA/CSAT and Recovery Month must be identified on all materials generated.) 2) Event advertising and marketing pieces (SAMHSA/CSAT and Recovery Month must be identified on all materials generated.) 3) Media advisories, news releases and media list (SAMHSA/CSAT and Recovery Month must be identified on all materials generated.) 4) Public education materials such as flyers, posters, etc., for use before and during the event (SAMHSA/CSAT and Recovery Month theme and logo must be identified on all materials generated. Funding credit must also be included such as this event was partially funded by the U.S. Department of Health and Human Services, Substance Abuse and Mental Health Services Administration. 5) Include a minimum of two mailings complemented by numerous promotional and follow-up telephone calls. Task 4: Develop letters in order to invite Congressional delegates, to include U.S. Senators and Members of Congress, as well as local key dignitaries and civic and elected officials such as mayors, and city council members. Copies of the letters must be submitted to SAMHSA for approval prior to mailing. Task 5: Obtain five (5) personal vignettes from the MLB team members, coaching or managing staff, or family member. The vignette should include, if possible, the effects that treatment has had on reclaiming their lives. Task 6: Contractor shall acquire and generate photos, video footage and materials, to include signed hold harmless forms, submitted to the agency no later than 7 days after each event, so materials can be used in highlighting the accomplishments of the Recovery Month activity. Footage and all the signed hold harmless forms will be provided to SAMHSA within 7 days of the event for use in the television, radio and web-based Road to Recovery series production highlighting the accomplishments of the 2010 Recovery Month celebration. Task 7: Contractor shall travel to the ten (10) MLB initiatives to assist in the event execution process. Task 8: Contractor shall work with SAMHSA/CSAT outreach minority contractors and emphasize incorporating minority organizations and/or individuals in the community forum events. Inclusion of specific minorities/organizations in those communities ensures that issues relevant to these communities are addressed. Task 9: Contractor shall be responsible for generating a final quantitative and qualitative report by October 29, 2010, that will include the participating MLB organizations, event location, final attendance numbers, photos and audio/video tapes, any hold harmless forms so materials can be used for other government events as deemed appropriate, generated media coverage report, including print and broadcast, and copies of all print media articles generated by the Recovery Month events and activities. The proposed Simplified Acquisition is for services for which the Government intends to solicit and negotiate with only one source. Interested persons may identify their interest by responding to the requirement within 10 days after the date of publication of this notice. A determination by the government not to complete this proposed simplified acquisition based upon responses to this notice is solely within the discretion of the government. Information received will normally be considered solely for the purpose of determining whether to conduct a competitive procurement. No solicitation is available. For further information, please contact Julia Savoy in Room 5C-03, Parklawn Building, 5600 Fishers Lane, Rockville, Maryland 20857 or on 301-443-1386.