Notice of Intent to Sole Source: Hawaii Air National Guard Recruitment Advertising with UH Athletics
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
AI Contract Overview
The Hawaii Air National Guard plans to award a sole source, firm-fixed-price contract to Learfield College, LLC for advertising services aimed at recruiting physically fit young adults aged 18 to 25. The contract will leverage Learfield’s exclusive role as the multi-media rights holder for University of Hawaii Athletics to place physical and digital billboard advertisements and conduct on-site engagement activities at university athletic events and venues. This sole source determination is justified under 10 U.S.C. 3204(a)(1) and RFO 6.103-1, as Learfield is the only entity authorized to provide advertising at these specific locations. The acquisition falls under NAICS Code 541850 for indoor and outdoor display advertising, with a size standard of $34.5 million in annual revenue. While this notice is not a competitive solicitation, any interested party may submit a written capability statement demonstrating that full and open competition would benefit the government. Submissions must be received by 7:00 AM Hawaii Standard Time on August 24, 2026, to Jonathan Ringor at jonathan.a.ringor.mil@army.mil with the subject line W50SLF-26-Z-1CC1; no phone calls will be accepted. The government retains sole discretion to decide whether to proceed with sole sourcing based on received responses and is under no obligation to award a contract or compensate any party for submissions. The acquisition is managed by the Office of the Hawaii Air National Guard in Kapolei, Hawaii, with performance expected in Honolulu.
General Info
Agency
NAICS
Place of Performance
Honolulu, HI, USASet-Aside
Documents
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Timeline
Response Deadline
Organization & Contact Information
Full Description
The Hawaii Air National Guard (HIANG) intends to issue a sole source, firm-fixed-price contract to Learfield College, LLC. The authority permitting other than full and open competition for this acquisition is 10 United States Code 3204(a)(1), as implemented by Revolutionary FAR Overhaul (RFO) 6.103-1, "Only one responsible source and no other supplies or services will satisfy agency requirements."
A Request for Quote (RFQ) will be issued to Learfield College, LLC to provide advertising services to engage with the target demographic (18-25 year old physically fit young adults) for potential recruitment into the HIANG. The work includes providing physical and digital billboard advertising and on-site activation/engagement opportunities at various University of Hawaii athletic events and venues.
Learfield College, LLC is the designated multi-media rights holder for the University of Hawaii Athletics and, as such, is the only source capable of providing the required advertising services at the specified university locations and events.
The designated North American Industry Classification System (NAICS) Code is 541850, Indoor and Outdoor Display Advertising, with a corresponding size standards in number of dollars is: $34.5 million.
Please note that this notice of intent is not a request for competitive quotes. However, any interested party who believes it can meet the requirements is invited to submit a complete and detailed capability statement in writing. The response must show clear, compelling, and convincing evidence that competition would be advantageous to the Government.
Capability statements must be submitted no later than 7:00 AM Hawaii Standard Time, 24 August 2026, to Jonathan Ringor at jonathan.a.ringor.mil@army.mil with W50SLF-26-Z-1CC1 in the subject line. No telephone responses will be accepted.
A determination by the Government not to compete this proposed procurement based upon responses to this notice is solely within the discretion of the Government. This notice does not obligate the Government to award a contract or to pay for any information provided in response.
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