Billboard Advertising

The Minnesota Air National Guard is seeking a contractor to deliver a six-month billboard advertising campaign across five strategic locations in Minnesota—Wyoming, St. Paul, Hinckley, Mankato, and Sauk Centre—to increase brand awareness and generate recruitment leads for the 148th and 133rd Air Wings. The contractor is responsible for supplying all personnel, equipment, materials, supervision, and quality control required to install and maintain five static billboards, with the exception of approved advertising graphics, which will be provided by the government. The campaign must target males and females between the ages of 18 and 34, ensuring effective reach to the desired recruitment demographic. Advertising materials will only be produced after the government releases pre-approved graphics, and the contractor must adhere to all specifications outlined in the Statement of Objectives. The solicitation, numbered W50S7E26QA003, is set aside entirely for small businesses under FAR 19.5, with a NAICS code of 541850, and responses are due by August 6, 2026. The contracting office is located in Saint Paul, Minnesota, with primary and secondary points of contact provided for inquiries and coordination.