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Delaware High School Advertising Services

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W50S6X26Q0004Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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The Delaware Air National Guard is seeking qualified small businesses to provide comprehensive advertising services aimed at boosting brand awareness and recruitment engagement among youth and families in Delaware. The campaign will focus on 15 high schools statewide, delivering consistent messaging during high-traffic athletic events throughout the 2026-2027 academic year to reach students, parents, and local community members. The requirement is solicited under W50S6X26Q0004 with a response deadline of July 16, 2026, and is set aside exclusively for small businesses under the SBA’s Total Small Business Set-Aside program. The NAICS code 541850 applies to advertising services, reflecting the need for creative, targeted, and performance-driven marketing solutions. Proposals must align with the Department of Defense’s objectives and be submitted through the designated federal portal. Primary point of contact is Michael Palet at the U.S. Air Force Recruiting Office in New Castle, Delaware, with inquiries handled via email or phone provided. All services are expected to be performed within Delaware, with no specific location outside the state accepted.

General Info

Small businesses to provide targeted advertising for Air National Guard recruitment at Delaware high schools during 2026-2027.

Agency

Department Of Defense → W7M0 Uspfo Activity Deang 166View Agency

NAICS

541850 - Indoor and Outdoor Display AdvertisingView NAICS

Place of Performance

15 High schools located within the state of Delaware - see attachments for full details. , DE, 19720

Set-Aside

SBA

Documents

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No documents available

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Timeline

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Organization & Contact Information

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AgencyDepartment Of Defense → W7M0 Uspfo Activity Deang 166
Contacts1 person available
OfficeNEW CASTLE, DE, 19720-1615, USA
Organization / Agency
Department Of Defense → W7M0 Uspfo Activity Deang 166
View Agency Profile
Office AddressNEW CASTLE, DE, 19720-1615, USA

Full Description

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The Delaware Air National Guard has a requirement to procure comprehensive advertising material and services to enhance brand awareness and support recruiting engagement among target-age demographics. The campaign will span 15 high schools across the state of Delaware, providing consistent exposure during high-traffic athletic events to students, parents, and local communities. The ad campaign shall run for the length of the academic year 26-27. See attachments for full details.

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NAICS: 541850
New
Federal
Advertising, Recruiting, University of Delaware, for Delaware Army National GuardThe contract secures out-of-home advertising services for the Delaware Army National Guard to support recruiting and retention efforts during the 2026-2027 academic year at University of Delaware athletic venues and associated digital platforms. The advertising will target participants, students, friends, and families attending events at UD’s flagship athletic facilities or engaging with its digital media content, leveraging high-traffic physical and online spaces to maximize visibility among key demographics. This is a noncompetitive action awarded to IMG College LLC, which, following its merger with Learfield College LLC, holds the exclusive multimedia advertising and marketing rights for University of Delaware Athletics through the 2027-2028 academic year, ensuring seamless integration of National Guard messaging within existing athletic media channels. The solicitation, identified as W912L526QL027, was posted on July 1, 2026, with responses due by July 16, 2026, under NAICS code 541850 for advertising services. No set-aside provisions apply, and the contracting activity falls under the Department of Defense, specifically the U.S. Army Fort Detrick Contracting Office based in New Castle, Delaware. Performance will occur in Newark, Delaware, at UD athletic locations and digital platforms. Primary point of contact is Joseph Scarpa, with secondary support from Amy Kline, both from the Army National Guard’s recruiting command. The contract leverages established media partnerships to efficiently reach prospective recruits without requiring a new competitive procurement process.
W7M0 Uspfo Activity De Arng

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