Advertising, Recruiting, University of Delaware, for Delaware Army National Guard

The contract secures out-of-home advertising services for the Delaware Army National Guard to support recruiting and retention efforts during the 2026-2027 academic year at University of Delaware athletic venues and associated digital platforms. The advertising will target participants, students, friends, and families attending events at UD’s flagship athletic facilities or engaging with its digital media content, leveraging high-traffic physical and online spaces to maximize visibility among key demographics. This is a noncompetitive action awarded to IMG College LLC, which, following its merger with Learfield College LLC, holds the exclusive multimedia advertising and marketing rights for University of Delaware Athletics through the 2027-2028 academic year, ensuring seamless integration of National Guard messaging within existing athletic media channels. The solicitation, identified as W912L526QL027, was posted on July 1, 2026, with responses due by July 16, 2026, under NAICS code 541850 for advertising services. No set-aside provisions apply, and the contracting activity falls under the Department of Defense, specifically the U.S. Army Fort Detrick Contracting Office based in New Castle, Delaware. Performance will occur in Newark, Delaware, at UD athletic locations and digital platforms. Primary point of contact is Joseph Scarpa, with secondary support from Amy Kline, both from the Army National Guard’s recruiting command. The contract leverages established media partnerships to efficiently reach prospective recruits without requiring a new competitive procurement process.