TXANG Billboard Campaign

SOURCES SOUGHT

INTRODUCTION

The 136th Mission Support Contracting Office is issuing this sources sought synopsis as a means of conducting market research to identify parties having an interest in and the resources to support the requirement for billboard marketing.

The purpose of this sources sought notice is to gain knowledge of qualified contractors and their socio-economic size status under the associated North American Industry Classification System (NAICS) of 541850. The responses to this notice will aid in determining the appropriate acquisition approach for this requirement. The Government may request additional information if determined necessary.

BACKGROUND

The Texas Air National Guard (TXANG) Recruiting Team seeks to effectively advertise in major markets in order to achieve an optimal return on investment for recruiting efforts. All advertisements shall be static (no digital advertising or media) in nature. Advertisements of varying sizes found within the advertising industry may be used—billboards, bulletins, posters, etc. TXANG requires the ability to select different images/messages to be displayed on each individual billboard in order to address specific advertising priorities. NOTE: All image designs are to be completed and provided by TXANG with the understanding that edits may be required for proper display. Any required edits shall be approved by the TXANG.

PLACE OF PERFORMANCE

Advertisements shall be confined to an area within an 8-mile radius of each of the identified location when typed into Google Maps. The principal place of performance includes billboards in high vehicle traffic areas within the following major markets in the state of Texas:

1. Dallas-Fort Worth-The University of North Texas, Texas Christian University, The University of Texas at Arlington, near Sheppard AFB.
2. El Paso- The University of Texas at El Paso and near Fort Bliss on Loop 375.
3. Houston- The University of Houston and Texas Southern, near Highway 10 or I‑45 Exit 30 and State Highway 3 going towards Ellington Field.
4. San Antonio- The University of Texas at San Antonio and Texas State University (San Marcos). Highway I-35 from San Antonio to Austin, & Lackland AFB
5. Killeen- Fort Hood near I-40 and/or I-95, Baylor University

ELIGIBILITY

Businesses of all sizes are encouraged to respond; however, each respondent must clearly identify their business size in their capabilities statement. The applicable NAICS code for this requirement is 541850 with a Small Business Size Standard of $34.5 million. The Product Service Code is 9905.

ADDITIONAL INFORMATION

The Government anticipates issuing future solicitation(s) on a competitive basis and utilizing a Firm Fixed Price contract type. All data received in response to this Sources Sought that is marked or designated as corporate or proprietary will be fully protected from any release outside of the Government.

SUBMISSION DETAILS

If your organization has the potential capacity to perform these contract services, please provide the following information:

1. Company name, address, email address, web site address, telephone number, and point of contact.

2. Company UEI Number and/or Cage Code.

3. Indicate the current socio-economic size status of the company.

4. Information that sufficiently describes your company’s ability to meet the Government's needs as stated above.

5. The subject line of responses to this Sources Sought Notice should state: “TXANG Billboard Campaign– Your Company Name”

Submissions should be sent to the following email address:

136.AW.MSC@us.af.mil

DISCLAIMER

This sources sought is for informational purposes only. This is not a Request for Proposal (RFP), Invitation for Bid (IFB), or Request for Quote (RFQ) to be submitted. It does not constitute a solicitation and shall not be construed as a commitment by the Government. Responses in any form are not considered offers and the Government is under no obligation to award a contract as a result of this announcement. No funds are available to pay for preparation of responses to this announcement, and no reimbursement will be made for any costs associated with providing information in response to this notice. Any information submitted by respondents to this technical description is strictly voluntary. Responses will not be returned to the responder. Not responding to this notice does not preclude participation in any future solicitation issued by the Government.