Notice of Award: Media Advertising Services for NNSY

The U.S. Navy’s Norfolk Naval Shipyard has awarded a firm fixed-price contract under solicitation N4215826QN032 for a one-year media advertising campaign to support recruitment efforts for Code 1102 People Experience, focusing on attracting apprentices, engineers, professionals, and skilled trades, with priority given to Inside Machinists. The contract, effective from June 26, 2026, through June 25, 2027, is a total small business set-aside under NAICS code 541850 and specifically reserved 100% for Service-Disabled Veteran-Owned Small Businesses. The scope requires an out-of-home advertising bundle featuring a video content loop of 20 to 30 ten-second slots distributed across more than 300 digital displays in the Hampton Roads and Outer Banks markets, with additional reach across nearly 400 retail, restaurant, and fitness locations. Performance is subject to F.O.B. Destination terms, with inspection and acceptance taking place at the Norfolk Naval Shipyard in Portsmouth, Virginia. All invoicing must be submitted via Wide Area Workflow (WAWF), with mandatory supporting documentation including labor category summaries, cost breakdowns for materials, travel, and other direct costs at the CLIN or SLIN level, and email notifications sent concurrently for SFTP or EDI submissions. Payment processing is governed by DoDAAC N42158 and incorporates DFARS 252.232-7006 and NAVSEA G-232-H002 payment instructions. Compliance with stringent federal and defense regulations is required, including safeguarding covered defense information under NIST SP 800-171, adherence to prohibitions on contracting with entities linked to the Maduro regime or Xinjiang Uyghur Autonomous Region, representation regarding former DoD officials’ compensation, and prohibition on using inverted domestic corporations or requiring internal confidentiality agreements. Contractors must maintain current SAM registrations, validate size and socioeconomic status, and comply with all applicable clauses, including those on cybersecurity, human trafficking prevention, facility closure protocols, and electronic payment submissions. Proposals were evaluated based on price, technical capability, and past performance, with price being the most significant factor, and the award was made without negotiations, placing emphasis on submitting best and final offers. The primary point of contact is Chaunsa Saunders, reachable via phone or email for all contract-related inquiries.