Digital Media Planning & Large-Scale Media Buying

The contract seeks a subcontractor to plan and execute large-scale digital and traditional media campaigns in support of national public health initiatives led by the FDA Office of Acquisition and Grant Services under the U.S. Department of Health and Human Services. The work requires strategic media buying across multiple platforms to ensure broad, targeted outreach, with performance centered in Silver Spring, Maryland, at the zip code 20993. The NAICS code 541850 identifies the scope as advertising and related services, indicating the need for expertise in campaign design, audience segmentation, and cross-channel media placement. The solicitation is open for bids with a response deadline of July 15, 2026, at 7:00 PM Eastern Time, and was posted on July 1, 2026. This is classified as a subcontract opportunity, meaning the awardee will operate under a higher-tier contractor rather than directly with the federal agency. There is no set-aside designation specified, and no point of contact is listed in the public data. Interested parties must access the full solicitation through the SAM.gov portal using the provided link to prepare a compliant proposal.