Notice Of Intent To Sole Source- Zartico

Pasco County intends to procure the Zartico Visitor Intelligence System through a sole source award, citing the system's unique proprietary analytics platform and comprehensive data services as the primary justification. The system leverages full-resolution geolocation data, credit card spend information, and lodging data to enable detailed cross-dataset analysis, enhancing marketing strategies, understanding visitor spending patterns, and identifying visitor volume trends. It also provides insights into visitor quality and feeder markets, allowing the Destination Marketing Organization (DMO) to better target low-demand periods and optimize tourism efforts. The procurement, valued between 500,000 and 1,500,000 dollars, is supported by a justification emphasizing Zartico’s proven track record with over 250 destination marketing organizations, as well as its adherence to security and privacy standards such as GDPR and CCPA. The contract is part of Pasco County’s broader efforts to improve tourism analytics and marketing efficiency, with the system designed to facilitate sophisticated data integration and analysis. The procurement process includes a notice of intent to award, with detailed instructions for protests and communication restrictions during the process. The agreement underscores the exclusivity of Zartico’s offerings, highlighting its advanced data capabilities and the critical role they play in supporting the county’s tourism and economic development objectives within the state of Florida.