NRCS-CA Area Wide Market Analysis (AWMA)

This contract, identified by solicitation number 12FPC326Q0022, is a combined synopsis and solicitation for commercial services under FAR Part 12, issued by the U.S. Department of Agriculture’s FPAC Business Center Acquisition Division for an Initial Areawide Market Analysis (AWMA) in California and up to four additional annual recertifications or amendments, with a total potential period of performance not exceeding five years. The acquisition is a Total Small Business Set-Aside under NAICS code 531320, with a small business size standard of $9.5 million, and is only open to responsible small business concerns. The work requires a California-licensed general real property appraiser compliant with FIRREA and USPAP to conduct a statewide market analysis for lands enrolled in the Agricultural Conservation Easement Program – Wetland Reserve Easement Component, delivering fair market value per acre, a draft and final report, a sales data spreadsheet, a GIS polygon file, and annual recertification letters due by July 15 each year through 2030. The contract is structured as a firm fixed price commercial services contract with defined line items for the initial analysis and subsequent recertifications, including amendments if required within 45 days of each recertification. All offers must be submitted via email to [email hidden] by 4:30 PM ET on June 11, 2026, with a specific subject line and include pricing for all items, technical capability narrative (maximum two pages with three professional references), past performance demonstration, and proof of current licensing and active SAM registration. Proposals will be evaluated using a Lowest Price Technically Acceptable (LPTA) methodology, where only the lowest-priced offer that meets minimum technical and past performance thresholds will be considered for award. Contract execution is contingent upon full compliance with numerous FAR clauses, including prohibitions on trafficking in persons, restrictions on subcontractor sales, whistleblower protections, confidentiality requirements, security protocols, accelerated payments to small business subcontractors, and electronic invoicing through the Treasury’s IPP system. Contractors must also adhere to AGAR 452.224-70 on confidentiality, the Privacy Act, and Section 1244 of the Food Security Act. Additional mandatory certifications include anti-discrimination compliance under Federal law and DEI provisions that prohibit programs violating Title VI and VII of the Civil Rights Act, with noncompliance serving as a