This Solicitation opportunity from New York was posted on September 26, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
OCM Cannabis Marketing/Advertising Services
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
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AI Contract Overview
The New York State Office of Cannabis Management is seeking a qualified marketing and advertising vendor through a competitive RFP process to deliver comprehensive branding, campaign development, creative production, print design, message testing, and website UX services. The selected vendor will work closely with OCM to develop impactful marketing strategies that support the agency’s mission and public education initiatives, utilizing various media channels including radio, television, social media, digital platforms, print, and out-of-home advertising. The contract, which requires the delivery of individual work products and micro-campaigns, may be expedited for urgent issues or safety concerns, and will span an initial three-year period with an option to renew for an additional two years, contingent upon OSC approval. Proposers must demonstrate at least two years of experience executing multi-regional marketing campaigns and campaigns targeting non-English speaking populations, with specific expertise in Social Justice, Diversity and Inclusion, Social Equity, or Human Rights initiatives. The procurement emphasizes diversity and inclusion, with goals set for minority, women, and service-disabled veteran-owned subcontracting. The contract size is estimated between five and fifteen million dollars, covering all NYS counties, and the response deadline is November 20, 2024. This opportunity is managed by the NYS Office of General Services, with no prior contracts of similar scope awarded to the proposer within the past five years.
General Info
Place of Performance
NY, USASet-Aside
Documents
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Timeline
Submission Closed
Organization & Contact Information
Full Description
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