Promotional and Marketing Support Services

The contract titled Promotional and Marketing Support Services is a subcontract issued by the Department of the Lottery under the state of Florida, aimed at securing services to design and manage marketing campaigns, social media advertising, and promotional materials that will enhance public awareness of the Bright Futures program. The solicitation was posted on July 15, 2026, with a strict response deadline of July 20, 2026, leaving a short window for interested parties to submit proposals. The work is classified under NAICS code 541820, which pertains to advertising services, indicating a focus on creative and media-driven outreach rather than general consulting or administrative support. The contract does not specify a place of performance, point of contact, or set-aside designation, suggesting flexibility in execution but also requiring proposers to clarify their operational approach. All work must be performed in alignment with the goals of the Bright Futures program, a state initiative typically tied to educational scholarships, implying that marketing materials must reflect accurate messaging, compliance with state branding guidelines, and an emphasis on accessibility and reach to eligible students and families. Proposals submitted through the designated vendor portal must demonstrate proven experience in campaign development, digital advertising management, and the ability to scale promotional efforts across multiple platforms to maximize visibility and engagement.