Social Media and Digital Support

The contract under the title Social Media and Digital Support is a subcontract issued by the Syracuse Police Department in New York, targeting the development and execution of a comprehensive digital strategy to enhance police recruitment. The work requires the contractor to design, produce, and manage social media content across multiple platforms, ensuring alignment with recruitment goals through targeted messaging, visually compelling assets, and consistent brand representation. Engagement tracking and performance analytics are critical components, demanding real-time monitoring of audience interaction, metrics such as reach and conversion rates, and iterative adjustments to maximize impact and candidate response. The effort must be tailored to resonate with diverse demographics within the local community while adhering to public safety communication standards. The opportunity is open for submission with a deadline of August 7, 2026, and is classified under NAICS code 541820, which pertains to advertising, public relations, and related services. The project is positioned as a subcontract, indicating it may be awarded to a vendor supporting a larger initiative or prime contractor, though no specific set-aside or organization type restrictions are outlined. No point of contact or physical address details are provided, and the only available reference for further information is an online portal link. All work is expected to be conducted remotely or as needed by the agency, with no specified location for performance. The timeline suggests a mid-to-late 2026 start, with the expectation of ongoing content cycles and performance reporting throughout the contract period.