Summer Media Campaign

The Texas Department of Agriculture is seeking qualified contractors to execute a comprehensive media and outreach campaign aimed at promoting the Summer Food Service Program across the state of Texas, with targeted efforts in areas identified through vendor and agency assessments as offering the greatest impact and value. The initiative seeks to increase awareness and participation in the program during the summer months when children are out of school and may face food insecurity, ensuring that eligible families know where and how to access free meals. The contractor will be responsible for designing and implementing a full-service campaign that includes strategic messaging, media placement, community engagement, and performance evaluation to maximize reach and effectiveness. Proposals must be submitted by the deadline of August 6, 2026, and responses should align with the specific requirements outlined in solicitation number 5510001089. The primary point of contact for questions and correspondence is Rhonda Gips, reachable via phone or email. The contract will be awarded based on the vendor’s ability to deliver high-value, statewide outreach that meets the Department’s goals while adhering to all terms and conditions of the solicitation. Performance will occur throughout Texas, and the selected contractor will be expected to demonstrate experience in public health or nutrition outreach, media planning, and data-driven campaign execution.