Brand Ambassador Services

The Texas Department of Agriculture is soliciting proposals for Brand Ambassador services to support its Marketing and Promotion Programs, particularly the GO TEXAN initiative, aimed at elevating awareness and demand for Texas-made agricultural and manufactured products. The selected contractor will be responsible for creating authentic, engaging social media content and participating in outreach events that authentically represent Texas agriculture and local goods, ensuring alignment with the department’s mission to promote statewide economic growth through brand advocacy. The contractor’s qualifications must reflect a deep understanding of Texas culture, agriculture, and digital communication, with the ability to generate high-impact content across multiple platforms. The solicitation, numbered 5510000671, was posted on July 3, 2026, with proposals due by August 4, 2026, and is open to qualified respondents seeking to deliver best-value services to the State of Texas. All performance will take place within Texas, and proposals must demonstrate how the contractor will maximize visibility and credibility for Texas products through strategic media engagement and live events. The primary point of contact for questions and submissions is Alfredo Aguirre, reachable via phone at 512-111-1111 or email at alfredo.aguirre@texasagriculture.gov. This procurement is not subject to any set-aside provisions and is being pursued under the State and Local Government (SLED) classification by the Texas Department of Agriculture.