Tourism Public Relations Marketing Services in the UNITED MEXICAN STATES Part A

The Office of the Governor, Texas Economic Development & Tourism Office, is soliciting comprehensive public relations and marketing services to promote Texas as a premier travel destination within the United Mexican States, targeting consumers, media, and travel trade. The contract, issued under solicitation number RFP-301-26-06599 with a NAICS code of 541820, requires a strategic, innovative campaign that generates positive press coverage, expands perceptions of Texas’s diverse travel offerings, implements a robust social media strategy, and maintains Texas travel packages in target markets. Key deliverables include proactive media outreach, organizing media FAM tours and missions, developing content calendars and producing multimedia assets, managing real-time social media engagement, and executing integrated consumer promotions. The primary term begins on the effective date and runs through August 31, 2027, with the potential for three annual renewals through August 31, 2030, and an optional six-month extension for transition purposes. The maximum contract amount is capped at $300,000, with all compensation structured as firm fixed-dollar amounts covering all deliverables and administrative costs. Evaluation is weighted, with proposed solution (40%), response content and responsiveness (20%), compensation (20%), experience and qualifications (15%), and company information (5%) assessed in Phase I; Phase II adds creative presentation (45%), strategy and planning (40%), and oral presentation (15%). Past performance serves as a mandatory pass/fail gate, and award will be made based on best value considering price, quality, reliability, likelihood of success, past performance, personnel qualifications, and financial capacity. The Contractor must comply with stringent legal, administrative, and operational requirements. All work must be accepted in writing by the Office of the Governor before payment, and failure to meet the Acceptable Quality Level may result in re-performance at no additional cost or rejection of payment. Invoices must be submitted in U.S. dollars to the designated accounts payable office and require a Texas Identification Number (TIN) for processing. The Contractor must maintain GAAP/IAS-compliant accounting systems, preserve records for audit purposes, and fully cooperate with all inspections, audits, and assessments. Legal obligations include indemnifying the State of Texas and the Office of the Governor, acknowledging the Texas Public Information Act, and affirming compliance with the Foreign Corrupt Practices Act, anti-human trafficking statutes, ADA provisions, and data protection laws under Chapter 52