Texas Veterans Commission Digital Marketing Services

The Texas Veterans Commission is seeking qualified digital marketing agencies to support lead generation initiatives for its Communication and Outreach Department through a solicitation with the number 403-2026-1801-003, issued on May 15, 2026, with proposals due by June 15, 2026. The contract, awarded on a best value basis rather than lowest cost, will provide digital marketing services targeted at diverse veteran populations across Texas, including rural, urban, women, and transitioning service members, with the goal of driving traffic to designated landing pages and generating high-quality leads. The total contract value is capped at $51,000 for a one-year term beginning July 1, 2026, and ending May 31, 2027, with an option to renew for additional one-year terms or extend on a month-to-month basis. The vendor must develop and execute a comprehensive digital strategy encompassing paid advertising across search, social, video, and display platforms, with spending broken into itemized agency fees and media spend, and must deliver monthly reports detailing performance metrics such as impressions, clicks, conversions, cost-per-lead, geographic reach, and optimization recommendations. Pricing must be firm, fixed, and inclusive of all labor, overhead, tools, and administrative expenses, with monthly invoicing required and payments governed by the Texas Prompt Payment Act via CAPPS, USAS, or ACH direct deposit, subject to a 90-day invoice submission window. Responses must demonstrate technical expertise in digital marketing for government or public-sector clients, particularly with experience reaching statewide and diverse audiences, and are evaluated based on a weighting system prioritizing technical approach and understanding of scope (30%), price proposal (25%), experience and qualifications (20%), analytics and reporting (15%), and value-added services or cost efficiency (10%). Proposals must be submitted to Purchasing@tvc.texas.gov and include structured volumes covering organizational background, technical approach, analytics methodology, pricing, and required certifications, including compliance with the Texas Government Code, Texas Administrative Code, and federal statutes such as Titles VI and VII of the Civil Rights Act, Section 504 of the Rehabilitation Act, the Americans with Disabilities Act, and Executive Order 11246. Contractors must use E-Verify for employee eligibility verification, maintain confidentiality, avoid conflicts of interest, and are prohibited from using contract funds for lobbying. They must also comply with