Public Awareness Media Campaign Execution

This contract involves executing a statewide public awareness campaign in Colorado aimed at educating direct care employers about the new 'Know Your Rights' training requirements established under HB 25-1328. The campaign will utilize a variety of media platforms, including radio, television, digital, and social media channels to maximize outreach and ensure comprehensive coverage across the state. The objective is to increase understanding and compliance with the legislative regulations among employers in the direct care sector. Issued by the Colorado Department of Labor and Employment's Executive Director's Office, this subcontract falls under NAICS code 541810, indicating specialized professional services related to advertising. The solicitation was posted on June 11, 2026, with a response deadline of June 17, 2026, allowing a brief window for submissions. Although specific contact details and location information are not provided, the campaign's scope is statewide, ensuring broad dissemination across Colorado. This initiative underscores the state's commitment to informing and supporting direct care employers in fulfilling their legal training obligations.