Public Relations & Marketing Services

Valley Transit, operated by the City of Appleton in Wisconsin, is issuing a five-year competitive procurement (RFP VT25-004) to engage a qualified firm with at least five years of experience in public relations, social media, digital marketing, crisis communications, media planning, advertising measurement, and employee recruitment marketing. The contract, beginning January 1, 2026, aims to enhance awareness of Valley Transit services among current riders, potential users, and the general public through comprehensive strategies. The procurement, funded by local, state, and federal sources, involves monthly payments based on completed tasks, with strict submission deadlines—proposals are due by 10:00 AM CST on October 8, 2025—and must be submitted via email or mail in PDF format, with proposals binding for 60 days. The scope emphasizes creative development, campaign execution, performance measurement, and adherence to federal and state regulations, including civil rights, DBE participation, and environmental standards. The contract incorporates a broad set of federal clauses, notably those from the FTA and DOT, covering program fraud, record access, civil rights, environmental compliance, suspension and debarment, and dispute resolution, ensuring strict adherence to federal transit regulations. It does not specify a standard FAR clause numbering but references statutes and CFR parts directly. Payment procedures require monthly invoicing, with final invoices due within three months of contract completion, and no specific electronic invoicing systems are mandated. The agreement emphasizes responsible performance, with Valley Transit acting as the sole inspector and acceptance authority, evaluating services based on quality and compliance, without detailed inspection standards. Special contractual provisions include requirements for key personnel resumes, conflict of interest disclosures, and certifications regarding debarment, lobbying, and civil rights, ensuring comprehensive compliance and transparency. Overall, the contract is designed to secure a strategic, experienced partner capable of delivering impactful marketing and public relations initiatives aligned with federal and local requirements, with clear submission, performance, and compliance expectations.