Queens College Digital Marketing Campaign

Queens College of The City University of New York is seeking sealed bids through an invitation for bids process to develop targeted digital marketing campaigns for several of its academic programs, including summer sessions, undergraduate studies, undergraduate yield initiatives, graduate studies, and general diversity branding efforts. The contract is structured as a one-year agreement with the possibility of two additional one-year renewals, providing flexibility for ongoing marketing support. The project scope covers all New York State counties, with the performance location specified at Queens College in Flushing, NY. Vendors interested in participating must complete the IFB form and submit it, along with all relevant supporting documentation, either by postal mail or hand delivery, by the deadline of March 18, 2025, at noon. The contract value is estimated to range between $50,000 and $300,000, and the procurement emphasizes a goal of 30% minority-owned subcontracting, with no set-aside for service-disabled veteran-owned or disadvantaged-owned businesses. The solicitation is managed by the CUNY procurement office, with primary contact being Maria Beltrez, a Finance Procurement Specialist. The contract is likely to be a firm-fixed-price type, awarded based on sealed bids received by the deadline. While the detailed contract document encountered processing errors and could not be accessed, the available metadata and FAR sections indicate that the project involves performance at the college’s campus and requires adherence to federal and state procurement standards. The project aims to enhance the college’s marketing outreach and engagement through a strategic digital campaign, supporting the institution’s broader enrollment and diversity initiatives.