R--LEARFIELD (BRONCO SPORTS PROPERTIES)
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Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
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The Bureau of Land Management's Idaho State Office plans to negotiate exclusively with Learfield Communications, Inc. to distribute Fire Prevention Public Service Announcements through various media channels including digital advertising, radio, social media, and services linked with Bronco Sports Properties. This sole-source procurement is justified under FAR 6.302-1, based on the government's determination that Learfield is the only responsible source capable of meeting the agency’s specific requirements. The contract is a simplified acquisition estimated to be valued under $42,000 annually, with a potential option to extend for an additional year. No competitive solicitation will be issued, and inquiries or requests for the solicitation are not being entertained, although firms believing they can meet the requirement are encouraged to notify the Contracting Officer by a specified deadline to ensure their capabilities are considered. This action serves as a formal public posting to comply with federal acquisition regulations and is categorized under NAICS code 541850 for Outdoor Advertising. If no alternative capable sources respond by the cutoff date, an order will be placed with Lamar Media Corp. Questions regarding the acquisition can be directed to the designated government contact. The contract’s overall goal is to effectively disseminate fire prevention messaging through a trusted provider with proven access to targeted media channels, ensuring coverage through Bronco Sports Properties and related advertising platforms.
General Info
Contract Value
$44,200Place of Performance
ID, USASet-Aside
Award Issued Date
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